Clothes and people should never go to waste. Life should never go to waste, right? That’s why Coreva Design and Progetto Quid came together to create systems that turn endings into beginnings. Some may call it environmental and social innovation—we simply see it as the right thing to do. It’s about following your heart. It’s about choosing life.


Choose Life represents the second collaboration between Coreva Design and Progetto Quid, guided by the creative vision of Gabriela Giovanardi. Since 2013, Progetto Quid has empowered individuals from challenging circumstances while giving deadstock fabrics a second chance through fashion. Coreva Design, since 2021, has revolutionized denim with COREVA™, the first biodegradable and compostable stretch fiber in the world. Combining natural comfort, flexibility, and durability, COREVA™ ensures a perfect fit that moves with you.

The one you will reach for every day. This classic layer will offer you natural comfort and style in any season, redefining loungewear with timeless comfort and a minimalist design.


• Genderless, loose and cropped fit to suit all body types

• Drop shoulder

• Leisure, stretch denim made of 80% cotton, 18% LENZING™ Lyocell, 2% COREVA™ (natural rubber yarn)


• Natural white color, versatile for casual or layered styling

Leisure, stretch denim made of 80% cotton, 18% LENZING™ Lyocell, 2% COREVA™ (natural rubber yarn)

Corozo Buttons

Manufacturer: Cooperativa Sociale QUID, Italy.

Fabric Maker: Candiani Denim, Italy.

Yarn Maker: Cucirini Rama, Italy.

Fiber: made with regenerative, regenagri® certified cotton, grown in Spain. 

Metal buttons: Spring 85

Corozo buttons: Bottonificio Silga