Clothes and people should never go to waste. Life should never go to waste, right? That’s why Coreva Design and Progetto Quid came together to create systems that turn endings into beginnings. Some may call it environmental and social innovation—we simply see it as the right thing to do. It’s about following your heart. It’s about choosing life.


Choose Life represents the second collaboration between Coreva Design and Progetto Quid, guided by the creative vision of Gabriela Giovanardi. Since 2013, Progetto Quid has empowered individuals from challenging circumstances while giving deadstock fabrics a second chance through fashion. Coreva Design, since 2021, has revolutionized denim with COREVA™, the first biodegradable and compostable stretch fiber in the world. Combining natural comfort, flexibility, and durability, COREVA™ ensures a perfect fit that moves with you.

A bomber jacket that effortlessly merges timeless design with modern versatility, offering a fresh take on a classic silhouette.

• Relaxed, genderless fit for all body types

• Central closure with polished silver metal tack buttons

• Ideal for casual outings or elevated streetwear styling

• Leisure, stretch denim made of 98.5% cotton, 1.5% COREVA™ (natural rubber yarn)

• Indigo rinsed hue for a sophisticated, versatile look

Leisure, stretch denim made of 98.5% cotton, 1.5% COREVA™ (natural rubber yarn)


Manufacturer: Cooperativa Sociale QUID, Italy.

Fabric Maker: Candiani Denim, Italy.

Yarn Maker: Cucirini Rama, Italy.

Fiber: 100% cotton or 100% organic cotton, compatible with Coreva fabric, Made in Italy.

Corozo Buttons: Spring 85

Machine wash cold 30°

Do not bleach

Ironing temperature low

Do not dry clean

Do not tumble dry