After all, the denim industry has been flat for way too long. We are alive, so we crinkle and we’re proud of it. What you see is a sign of spontaneous change. What you feel is the revelation of our core for natural comfort.
Stretching. The most natural of all things.
What’s the first thing we - humans, plants and animals
alike – all do once we come to life?
We stretch.
We stretch our lungs, our eyes, our bodies.
In stretching ourselves we can unlock the energy to positively influence and change the world around us.
An act of love which never came natural to the world
of denim.
Until the rise of Coreva.