Clothes and people should never go to waste. Life should never go to waste, right? That’s why Coreva Design and Progetto Quid came together to create systems that turn endings into beginnings. Some may call it environmental and social innovation—we simply see it as the right thing to do. It’s about following your heart. It’s about choosing life.


Choose Life represents the second collaboration between Coreva Design and Progetto Quid, guided by the creative vision of Gabriela Giovanardi. Since 2013, Progetto Quid has empowered individuals from challenging circumstances while giving deadstock fabrics a second chance through fashion. Coreva Design, since 2021, has revolutionized denim with COREVA™, the first biodegradable and compostable stretch fiber in the world. Combining natural comfort, flexibility, and durability, COREVA™ ensures a perfect fit that moves with you.

These pants offer natural comfort with a classic, timeless style, crafted to last. Effortlessly blending timeless design with modern functionality.


• Genderless, oversized, chino fit

• Central closure with polished silver zip

• Adjustable waist strap, can be worn low-rise for a more baggy aesthetic or high rise for a balloon fit. 

• Leisure, stretch denim made of 80% cotton, 18% LENZING™ Lyocell, 2% COREVA™ (natural rubber yarn)

• Natural White color, tone-on-tone stitching.

Leisure, stretch denim made of 80% cotton, 18% LENZING™ Lyocell, 2% COREVA™ (natural rubber yarn)

Manufacturer: Cooperativa Sociale QUID, Italy.

Fabric Maker: Candiani Denim, Italy.

Yarn Maker: Cucirini Rama, Italy.

Fiber: made with regenerative, regenagri® certified cotton, grown in Spain. 

Corozo Buttons: Bottonificio Silga

Machine wash cold 30°

Do not bleach

Ironing temperature low

Do not dry clean

Do not tumble dry